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They have no patience whatsoever, they want what they want immediately. Ike rated it liked it Feb 19, It would help if the book included some customer centricity peter fader pdf download steps to implement the advised strategies. The world has moved on since. Not all customers deserve cenricity best efforts: The concept of customer lifetime value is very useful.
Apr 14, Alex Ng W H rated it really liked it. Despite what the tired old adage says, the customer is not always right.
Dec 29, Brian Stricker rated it really liked it. Preview — Customer Centricity by Peter Fader. To see what your friends thought of this book, please sign up. Oct 27, Jason rated it it was ok.
Customer Centricity by Peter Fader
Fader’s key points are customer centricity peter fader pdf download and even counter to convention – that customer centricity is different from customer service, that product-centric organizational structures lead customeg diminished profitability, that traditional Custo Customer Centricity is written for the executive rather than the daily practitioner.
Upending some of our most fundamental beliefs, renowned behavioral data expert Peter Fader, Co-Director of The Wharton Customer Analytics Initiative, helps businesses radically rethink how they relate to customers. Peter, a marketing professor at Wharton, is a specialist of customer analytics and has spent his academic years on research on customer customer centricity peter fader pdf download and statistical models.
Fader’s key points are provocative and facer counter to convention – that customer centricity is different from customer service, that product-centric organizational structures lead to diminished profitability, that traditional Customer Lifetime Value calculations faxer misleadingly flawed, even that customer centricity is probably not the best methodology for all types of businesses.
Joshua rated it it was amazing Jul 09, Thanks for telling us about the problem. This book is not yet featured on Listopia.
While it was a fast read, and theoretically sound, I think it was meant for businesses bigger than mine. Alexis Franco Customer centricity peter fader pdf download rated it really liked it Aug 11, While I appreciate that the author wanted to make his ffader accessible outside an academic circle, it does not mean that casual readers do not deserve to be presented with some rigorous analysis.
Goodreads helps you keep track of books you want to read. See All Goodreads Deals…. There customer centricity peter fader pdf download more case studies of where the ideas hadn’t been applied than where it had been successfully applied. I really enjoyed the ideas presented in this book – however the book felt more like a sales pitch for the next book that would go more in fadeg into the ideas presented in the book.
We are more familiar with the product-centric model, the best example of this strategy being Apple.
Jun 04, Adam rated it did not like it. I was a real disapointed book. The authors defends his theory that customer-centric companies will be the ones which will enjoy the maximum growth and generate the most value for their shareholders customer centricity peter fader pdf download the years to come. Real bad book about “Marketing”, it is supposed to emphasized in Customer Centricity however it just highlight some point of it. You won’t find much tactical help here, but it will at least get you thinking differently about how you cader customers.
Rick Porter rated it really liked it Jul 03, Good, quick read, and definitely worth your time if considering moving from a product-centric culture. However transitioning from a product-centric to a customer-centric company is a difficult process as it requires huge changes of the financial and odwnload company structure.
I saw Fader speak at an event and grabbed a copy of the book there. Amy Maria Youssefian rated it liked it Jul 21, Nice read, but lacked tools for the reader to try the ideas in practise. We are more familiar with the product-centric model, the best example of this strate Peter, a marketing professor at Wharton, is a customer centricity peter fader pdf download of customer analytics and has spent his academic years on research on customer data and statistical models.
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The book could be read as a sales pitch. Andrius Kalasinskas rated it really liked it Feb 15, He provides insights to help you revamp customer centricity peter fader pdf download performance metrics, product development, customer relationship management and organization in order to make sure you focus directly on the needs of your most valuable customers and increase profits for the long term.